B&B Theatres to Open a New State of the Art Cinema at American Dream, New Jersey
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RUTHERFORD, N.J., July 2, 2024 ~ B&B Theatres, a leading cinema and entertainment company, has announced its plans to open a state-of-the-art cinema at American Dream in East Rutherford, New Jersey. This exciting development will bring an unparalleled movie-going experience to the region, with the largest ScreenX auditorium in the world as its centerpiece.

ScreenX, developed by CJ 4DPLEX, is a revolutionary multi-projection cinema that extends the movie screen onto the surrounding walls of the auditorium. This immersive technology offers viewers a 270-degree panoramic viewing adventure, redefining the traditional movie experience. The new ScreenX location at American Dream will feature an 80-foot-wide center screen and side walls measuring 82 feet each, providing a total viewing range of 242 feet.

In addition to the impressive ScreenX auditorium, B&B Theatres' new venue at American Dream will offer 8-screens of cutting-edge cinematic technology, multiple bowling lanes, a full redemption arcade, and various food and beverage options including a restaurant and full-service bar. Guests can expect top-of-the-line amenities such as laser projection, wall-to-wall curved screens, and heated electric recliners in every auditorium.

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Brock Bagby, President and Chief Content Officer for B&B Theatres expressed his excitement about this new venture saying, "This new location underscores our commitment to providing the most immersive and enjoyable entertainment experiences possible." He also mentioned that their presence at Mall of America has been a huge success and they are eager to bring their unique blend of cinema and entertainment to even more guests at American Dream.

CEO Bob Bagby shed some light on the exclusive amenities at this new location stating that ScreenX will be located within one of the Grand Screen auditoriums. He added that this technology allows for movies to be projected not only on the front screen but also on two sidewalls for an even more remarkable presentation. The American Dream ScreenX will be the largest in the world, located just seven miles from Times Square.

American Dream, known for its world-class shopping, dining, and entertainment offerings, is the perfect location for B&B Theatres' new venture. This venue is designed to be a destination for families, movie lovers, and anyone looking for an extraordinary outing. The announcement of this new location is a testament to B&B Theatres' innovative spirit and dedication to the future of cinema and entertainment.

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Don Savant, CEO & President of CJ 4DPLEX America, expressed his excitement about this partnership saying, "Bob, Brock and the entire B&B Theatre team have been a trusted and pivotal partner in the growth of the ScreenX brand in the U.S." He added that this premiere location at American Dream will offer an unmatched cinematic experience and enhance the appeal of this iconic New Jersey landmark.

Bryan Gaus, Senior Vice President and General Manager of American Dream also shared his enthusiasm about this new development saying, "We are ecstatic that B&B theatres will open its first New Jersey location at American Dream." He added that this new addition will offer guests yet another exceptional immersive entertainment experience at American Dream.

With further announcements to come, B&B Theatres invites everyone to visit their website and follow them on social media for updates. This new development not only enhances the entertainment landscape of American Dream but also solidifies B&B Theatres' position as a leader and innovator in the cinema and entertainment space. Movie lovers and entertainment enthusiasts can look forward to experiencing this incredible new venue in the near future.
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