Trending...
- Ironside HR Named Fastest-Growing Staffing Firm for Second Year
- Santa Monica Businesses Push Back on Bus Stop Relocation That Threatens Access and Safety
- Psychedelics for Vets? CCHR Cites History of Exploitation and Failed Science
The streetwear pioneer partners with Overtime Sports Management Group to sign high school basketball standout King Kendrick, marking a new chapter at the intersection of sport, fashion, and culture.
SAN FRANCISCO - JerseyDesk -- Karl Kani made history designing for the biggest names in hip-hop and being the first non-sportswear brand seen on NBA courts. Now he's making history again.
In a first for the Kani brand, the designer has signed a state champion high school athlete, known as King Kendrick, to an NIL deal in partnership with Overtime Sports Management Group (OSMG).
More on Jersey Desk
King Kendrick brings a fluid, ambidextrous game to basketball that is already drawing attention. In a recent press conference at All-Star weekend, Kyrie Irving mentioned Kendrick by name and spoke about how the next generation of players will need to be truly ambidextrous to compete at the highest level.
To create the visuals for the King x Kani "90s Kid" campaign, Kani brought in celebrity photographer Carell Augustus, author of the Black Hollywood Book project, to showcase classic and exclusive looks at the intersection of sport, fashion, and culture.
Karl Kani will serve as Investor, Mentor, Stylist, and Creator. This partnership marks a new chapter in how athlete identity is built and expressed.
In a first for the Kani brand, the designer has signed a state champion high school athlete, known as King Kendrick, to an NIL deal in partnership with Overtime Sports Management Group (OSMG).
More on Jersey Desk
- Pixel Studio Productions Launches Same-Day Headshots in Houston
- What Are Chromatography Vials?
- The Theater Project's Kaleidoscope Kabaret '25 to Showcase Old Pros and Up-And-Comers
- The Theater Project's Kaleidoscope Kabaret '25 to Showcase Old Pros and Up-And-Comers
- Why Choose a USA-based manufacturer for laboratory vials
King Kendrick brings a fluid, ambidextrous game to basketball that is already drawing attention. In a recent press conference at All-Star weekend, Kyrie Irving mentioned Kendrick by name and spoke about how the next generation of players will need to be truly ambidextrous to compete at the highest level.
To create the visuals for the King x Kani "90s Kid" campaign, Kani brought in celebrity photographer Carell Augustus, author of the Black Hollywood Book project, to showcase classic and exclusive looks at the intersection of sport, fashion, and culture.
Karl Kani will serve as Investor, Mentor, Stylist, and Creator. This partnership marks a new chapter in how athlete identity is built and expressed.
Source: OSMG West
0 Comments
Latest on Jersey Desk
- Sumter Landing Dental Care Launches Summer Special on Full Mouth Reconstruction
- SeedPod Cyber Launches Tech E&O Program for Tech Companies
- Seligson Law Launches New Website to Support Cannabis Businesses in California and New York
- GParency Launches to Revolutionize the Real Estate Market
- The Evolution of the Multi-Tier™ Plate System
- databahn Announces Subscription Access to Fortune 500 GenAI Deep Dive Sales Intelligence Reports
- AI startup Congero offers instant websites with 24/7 updates - aiming to replace web agencies
- WonderDays Launches the UK's First AI Experience Gift Finder – Gifting Just Got So Much Easier!
- CelluHeal™ Launches Full Line of Advanced Wound Dressings for Online Purchase in the USA, Canada, and Beyond
- Thrive Leadership Institute Founder Elected Secretary of East Orange Chamber of Commerce Board
- Nonprofit innovator named Mensa Executive Director
- Yasmine Roulleau named Managing Director in Vancouver, Canada
- Chasing Elizabeth Taylor — The Dazzling True Story Behind the Queen of Diamonds Now Available in Limited-Edition Hardcover
- Meet illumibite: The Flashlight Built to Bite - And Built to Work Smarter
- NWIDA Welcomes Matt Zieminski to Board of Directors as Legislative Strategy Lead
- $53 Million Company Valuation Investment with Majority Acquisition Option, Plus New Stock CUSIP Supporting Brand Transition of Fan Engagement Company
- $14M Deal with Famed David Lloyd for Sports, Entertainment & Gaming, AI Powered Fan Engagement Company; New Stock CUSIP; Creating Shareholder Value
- Disposable Vape Ban Spurs Hayati Innovation
- Prolific Hollywood "Unknown Actor" Leads 11 Day SoCal, Hands-On, Performer Employment Securing Residency that Shows Others How to Get More Work
- Dr. Harmon Completes Prestigious Zygomatic Implant Residency in Brazil