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FAIRFIELD, N.J. ~ Kept Companies, the parent company of Fleetwash, a leading nationwide company for full facility maintenance, has been established in Fairfield, New Jersey. This strategic move is part of a comprehensive rebranding initiative to propel the company into a new era of growth, innovation and customer-centricity.
The rebranding includes nine leading brands that offer unique expert-level services: Fleetwash, Fleet Clean, Krystal Klean, Climco Mechanical (previously Welker), EnviroClean (previously SprayWash), Grease Pro, GlideRite, SunScrub and MaintainThat (previously Eco Sweep). Each subsidiary has received a new brand identity and brand attributes that align with Kept's overarching brand look and values.
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Jerry DiGiovanni, President of Kept Companies said: "For the past 50 years we've been operating under the company name Fleetwash. That began to change in the early 2000s when we expanded to offer facility management services. Since then we've multiplied our service offerings to go far beyond truck washing. This change is an exciting one for the future of the company as a whole."
The restructuring efforts have been met with widespread enthusiasm internally as employees view it as the company's commitment to innovation, excellence and adaptability while still holding onto the deep rooted services it was built on. Furthermore, Kept Companies have invested significant resources in developing a new intuitive and user-friendly website to ensure seamless navigation and provide customers with easy access to relevant information, products and support.
With this transformation comes an emphasis on enhancing customer experience which will help propel Kept Companies into its new era of growth and innovation.
The rebranding includes nine leading brands that offer unique expert-level services: Fleetwash, Fleet Clean, Krystal Klean, Climco Mechanical (previously Welker), EnviroClean (previously SprayWash), Grease Pro, GlideRite, SunScrub and MaintainThat (previously Eco Sweep). Each subsidiary has received a new brand identity and brand attributes that align with Kept's overarching brand look and values.
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Jerry DiGiovanni, President of Kept Companies said: "For the past 50 years we've been operating under the company name Fleetwash. That began to change in the early 2000s when we expanded to offer facility management services. Since then we've multiplied our service offerings to go far beyond truck washing. This change is an exciting one for the future of the company as a whole."
The restructuring efforts have been met with widespread enthusiasm internally as employees view it as the company's commitment to innovation, excellence and adaptability while still holding onto the deep rooted services it was built on. Furthermore, Kept Companies have invested significant resources in developing a new intuitive and user-friendly website to ensure seamless navigation and provide customers with easy access to relevant information, products and support.
With this transformation comes an emphasis on enhancing customer experience which will help propel Kept Companies into its new era of growth and innovation.
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