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FLORHAM PARK, N.J., Sept. 12, 2025 ~ The New York Jets have announced a new partnership with Hellmann's mayonnaise, America's top-selling mayonnaise brand, to bring an exciting addition to their 2025 season at MetLife Stadium. The Hellmann's Field Goal Challenge will give fans the chance to kick for cash during the Jets' December 28th game.
This gameday activation made its debut during the Jets' season opener against the Pittsburgh Steelers on September 7th and will continue throughout the entire season in the MetLife Stadium Tailgate Zone. Fans will have the opportunity to test their field goal skills and potentially win some amazing prizes. The beloved Hellmann's mascot, Manny Mayo, will also be present for photo opportunities and to cheer on all participants.
During each game day, one lucky fan in the Tailgate Zone will be chosen to attempt the Hellmann's Field Goal Challenge live on the Jets Pregame Central Show presented by USVI. The chosen participant will have a chance to kick a 30-yard field goal and win a Jets swag bag filled with exclusive merchandise, a $100 Visa gift card, and tickets to the Jets' final home game against the Patriots on December 28th. But that's not all - successful field goal kickers from throughout the season will also have a shot at winning $100,000 during halftime of that game in the Kick for Cash Championship.
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Jets Senior Vice President of Business Development + Ventures, Jeff Fernandez, expressed his excitement about this new addition to their gameday experience. "There's nothing quite like the opportunity for fans to set foot on the field at MetLife Stadium, line up to attempt a field goal like the pros do, and have the chance to win $100,000," he said.
In addition to this thrilling challenge, all fans in attendance will also have a chance to sample Hellmann's Disappearing Buffalo Chicken Dip. The Hellmann's Tailgate truck will be present at the Jets' season opener against the Steelers on September 7th and will return to the Tailgate Zone on October 5th for their game against the Cowboys.
Jessica Grigoriou, Senior Vice President of Marketing for Condiments at Unilever North America, expressed her excitement about this partnership. "We're so excited to be the Official Mayonnaise Sponsor of the New York Jets this season," she said. "Having the opportunity to be part of Game Day with our Tailgate truck sampling the Disappearing Buffalo Chicken Dip and to host the Field Goal Challenge aims to make game day not only exciting, but also delicious, for football and foodie fans alike."
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This partnership is a local one, as Hellmann's parent company Unilever is headquartered in Hoboken, New Jersey - just 10 miles away from MetLife Stadium, home of the New York Jets.
For those who missed out on the debut of this gameday activation on September 7th, photos, videos, and other assets can be found by clicking here. The Hellmann's Field Goal Challenge is sure to add an extra level of excitement and fun to all Jets' home games this season.
This gameday activation made its debut during the Jets' season opener against the Pittsburgh Steelers on September 7th and will continue throughout the entire season in the MetLife Stadium Tailgate Zone. Fans will have the opportunity to test their field goal skills and potentially win some amazing prizes. The beloved Hellmann's mascot, Manny Mayo, will also be present for photo opportunities and to cheer on all participants.
During each game day, one lucky fan in the Tailgate Zone will be chosen to attempt the Hellmann's Field Goal Challenge live on the Jets Pregame Central Show presented by USVI. The chosen participant will have a chance to kick a 30-yard field goal and win a Jets swag bag filled with exclusive merchandise, a $100 Visa gift card, and tickets to the Jets' final home game against the Patriots on December 28th. But that's not all - successful field goal kickers from throughout the season will also have a shot at winning $100,000 during halftime of that game in the Kick for Cash Championship.
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Jets Senior Vice President of Business Development + Ventures, Jeff Fernandez, expressed his excitement about this new addition to their gameday experience. "There's nothing quite like the opportunity for fans to set foot on the field at MetLife Stadium, line up to attempt a field goal like the pros do, and have the chance to win $100,000," he said.
In addition to this thrilling challenge, all fans in attendance will also have a chance to sample Hellmann's Disappearing Buffalo Chicken Dip. The Hellmann's Tailgate truck will be present at the Jets' season opener against the Steelers on September 7th and will return to the Tailgate Zone on October 5th for their game against the Cowboys.
Jessica Grigoriou, Senior Vice President of Marketing for Condiments at Unilever North America, expressed her excitement about this partnership. "We're so excited to be the Official Mayonnaise Sponsor of the New York Jets this season," she said. "Having the opportunity to be part of Game Day with our Tailgate truck sampling the Disappearing Buffalo Chicken Dip and to host the Field Goal Challenge aims to make game day not only exciting, but also delicious, for football and foodie fans alike."
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This partnership is a local one, as Hellmann's parent company Unilever is headquartered in Hoboken, New Jersey - just 10 miles away from MetLife Stadium, home of the New York Jets.
For those who missed out on the debut of this gameday activation on September 7th, photos, videos, and other assets can be found by clicking here. The Hellmann's Field Goal Challenge is sure to add an extra level of excitement and fun to all Jets' home games this season.
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