WORLD INSURANCE ASSOCIATES ANNOUNCES BRAND REFRESH, STATES VALUE FOR CLIENTS AND PARTNERS
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ISELIN, N.J., June 9, 2025 ~ World Insurance Associates LLC (World), a rapidly growing insurance brokerage in the United States, has recently announced the launch of an updated visual identity and a new website. This is part of a comprehensive brand refresh initiative that highlights the value that clients and partners can expect when working with World. The brand refresh follows the firm's recent partnership with Goldman Sachs Asset Management, a private equity firm.

According to Rich Eknoian, Chief Executive Officer of World, the partnership presented an opportunity to revamp their brand and align it with the company's commitment to providing exceptional service to its clients. "Our brand has always been built on trust, accessibility, and industry expertise," Eknoian stated. "This refresh further solidifies those values, and we are excited to introduce our new tagline and website to the market."

The previous tagline of "Large Resources, Local Relationships" no longer reflected the company's client-focused approach. As a result, World's leaders decided to expand it to better represent their commitment to relationships, resources, and delivering results. The new tagline, "Relationships, Resources, Results – Experience a World of Difference," encapsulates the firm's refreshed value proposition.

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The updated visual identity features bright and inviting colors from their existing palette. The new website has also been completely overhauled with a focus on enhancing user experience. The revised navigation makes it easier for visitors to navigate through different sections such as business and individual insurance, employee benefits, retirement plan services, wealth management services, private client group solutions, and payroll & HR solutions.

Jean Wiskowski, Chief Marketing Officer at World Insurance Associates LLC expressed her excitement about the brand refresh stating that it reflects their commitment to their values and keeping up with their clients' expectations. "The updated look and more importantly, the significantly improved website are much more user-friendly and inviting," Wiskowski said. "We are dedicated to providing our clients and partners with an elevated experience when working with us."

Eknoian also shared his enthusiasm for the new website and refreshed brand, stating that it is a testament to their dedication to offering the best products and service experience to their clients. "We take great pride in providing our clients with the best possible service," Eknoian said. "This brand refresh is a step towards further strengthening that commitment."

With the launch of their new website and refreshed brand, World Insurance Associates LLC aims to continue delivering exceptional service to its clients and partners. The company remains committed to its values of trust, accessibility, and industry expertise, while also leveraging its resources to provide top-notch results for its clients.
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